In one sense of the words hard and tough, are synonyms. In another sense, they’re not related at all. When you begin negotiating with the Chinese, the “not related” definition applies. You can definitely be a hard sell, without being a tough guy.
First, you have to realize the cultural differences, when it comes to negotiating procedures, are extremely different. If you want to be successful in the import/export trade with China, you need to know these differences, and respect them.
In China, relationships are the key to success. The best thing you can do to be sure your negotiations are a success, is build a strong relationship with the factory you want to deal with. The worst thing you can do is go into a negotiation and charge into the negotiations. In China, this is considered to be highly unprofessional. It is Chinese custom to first build a friendship, then a business relationship before negotiating. If not, you are violating an important rule of their culture. It won’t hurt you to spend a few evenings talking on the phone with them. If you can, it’s even better to go out for drinks or dinner with the owners. This will do a lot to help you when the negotiating begins.








