(02) 8916 6305 | (02) 9056 8287 team@chinaimportformula.com

About us

China Import Formula leverages years of experience to show entrepreneurs the way to passive income.Unlike sourcing agents, logistics companies, and coaches who only focus on one part of the process, China Import Formula holds your hand through the entire process to help you identify hot products and build a marketing strategy to ensure you make a profit.

Brendan Elias has been learning the art of importing from an early age. His father Nat Elias pioneered the import of many items into Australia including Casio and Seiko watches as well as the world famous Donkey Kong handheld games.During his tertiary education Brendan Elias completed a Commerce Law Degree at the University of New South Wales in Sydney, Australia as well as various prestigious institutions around the world. These included a study of International Trade Law at the University of Economics and Politics in Hamburg Germany, Chinese Contract Law at the Beijing University of Politics and Law, and International Copyright Law at Queens University in Canada.

Despite of legal education that offered prime opportunity to pursue a legal career the entrepreneurial blood proved too strong to ignore. Brendan leveraged of experience and built several successful businesses that have made millions of dollars through importing high quality merchandise from China and selling at a profit. He has also helped numerous clients from all walks of life realise their dreams of leaving the nine to five rat race to become successful importers in their own right.